{"id":7022,"date":"2017-04-12T00:00:00","date_gmt":"2017-04-12T00:00:00","guid":{"rendered":"https:\/\/new-www.sii.pl\/case\/e-marketing-applications-for-a-swiss-pharmaceutical-group\/"},"modified":"2020-05-28T09:41:02","modified_gmt":"2020-05-28T09:41:02","slug":"e-marketing-applications-for-a-swiss-pharmaceutical-group","status":"publish","type":"case-study","link":"https:\/\/siisweden.se\/en\/case-study\/e-marketing-applications-for-a-swiss-pharmaceutical-group\/","title":{"rendered":"E-marketing applications for a swiss pharmaceutical group"},"content":{"rendered":"<h2>The challenge<\/h2>\n<ul>\n<li>Reaching a wide range of health care professionals;<\/li>\n<li>Suiting business requirements of company\u2019s global e-marketing by using applications built on the AEM platform.<\/li>\n<\/ul>\n<h2>What we did<\/h2>\n<p>The scope of our responsibilities included:<\/p>\n<ul>\n<li>Custom implementation of Adobe CQ5.6 (later on AEM6.0);<\/li>\n<li>Development of multiple portals based on HCP core;<\/li>\n<li>Deployment on multiple markets &amp; languages;<\/li>\n<li>Development of a user segmentation mechanism;<\/li>\n<li>Design and development of templates and components;<\/li>\n<li>Responsive Web Design;<\/li>\n<li>Development of presentation and business logics;<\/li>\n<li>Integration with external \u2013 3rd party user management service;<\/li>\n<li>Extension of existing functionalities based on updated requirements.<\/li>\n<\/ul>\n<h2>Effects<\/h2>\n<p>The portal enhanced communication with different segments of the company\u2019s clients, allowing to conduct marketing activities more effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenge Reaching a wide range of health care professionals; Suiting business requirements of company\u2019s global e-marketing by using applications &hellip; <a class=\"continued-btn\" href=\"https:\/\/siisweden.se\/en\/case-study\/e-marketing-applications-for-a-swiss-pharmaceutical-group\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"template":"views\/single-old-case-study.blade.php","offering":[4367,1474,1844],"industry":[1658],"client":[1505],"technologies":[3507,2942,3476,3479,3475,2170,2331,1845,1805,1853,2548,2334,3502,2657,2337,3445,2815,2199],"country":[],"class_list":["post-7022","case-study","type-case-study","status-publish","hentry","offering-adobe","offering-digital","offering-e-commerce","industry-healthcare","client-roche-en","technologies-adobe-cq5-6","technologies-ajax-2","technologies-apache-felix","technologies-apache-httpd","technologies-apache-jackrabbit","technologies-apache-sling-2","technologies-css","technologies-html5","technologies-java","technologies-javascript","technologies-jquery-2","technologies-json","technologies-jsp","technologies-maven-2","technologies-rest","technologies-scss","technologies-soap-2","technologies-xml"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/case-study\/7022"}],"collection":[{"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/users\/9"}],"wp:attachment":[{"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/media?parent=7022"}],"wp:term":[{"taxonomy":"offering","embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/offering?post=7022"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/industry?post=7022"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/client?post=7022"},{"taxonomy":"technologies","embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/technologies?post=7022"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/siisweden.se\/en\/wp-json\/wp\/v2\/country?post=7022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}